Financial Services Cloud: Privacy

Salesforce continuously monitors the global privacy landscape and adapt its privacy program to help protect customer data: the entire Platform leverages on a wide set of technologies and capabilities to address visibility, encryption and data access. On top of that, Salesforce Privacy Center helps financial institutions comply with data privacy regulations with a complete and easy-to-use data management tool.

With Privacy Center is easy to define and execute data policies at scale and manage how customer data is retained, deleted, anonymized and transferred in Salesforce, leveraging on customizable features to meet data privacy laws like GDPR, CCPA and CPRA.

Data archiving and retention capabilities help manage how long to keep customers' personal identifiable information (PII) and store data that no longer serves a business purpose.