Minsait Smart Branch Solutions
In the current context, a multitude of new financial actors and models appear and the physical point becomes a precious asset to be exploited at the highest level of experience.
There are objectives of efficiency and cost reduction, but also customer acquisition and loyalty. Therefore, it is important to define the new concept of physical space and customer experience.
We observe that each brand develops its own "branch" model with various spatial configurations, technologies, space designs and attention models to differentiate themselves from the rest.
Types of offices we are examining:
- Tech: BBVA example; an innovative space where technology is the central element. These are spaces with specialized managers who operate in open, transparent and technological environments with Energy Efficiency systems, without archives or bins with the aim of getting closer to paperless spaces and with separate waste collection.
- Store: Caixabank example; they have created a new concept called Family Store where it is possible to buy, finance and insure technological and household products. It offers exhibitors of products from vacuum cleaners to mopeds.
- Social: Santander example; the new office integrates a bank, a coworking and the best signature coffee. Designed to meet the needs of professionals, customers and non-customers who want to work in a different environment, network and have the latest technology at their fingertips or attend events.
- Agile - In addition to exploring new formats: Branch without dependents, mobile and modular branches to get to places where there are no banks.
Our vision is divided into these 3 main stages of value
- Activa: Welcome and personalized customer activation, generating an immersive and personalized onboarding experience in an innovative space with targeted messages
- Connect: operations with remote (or unattended) Ambassador, facilitating customer operations through agile and optimized solutions
- Accelerate: CoDesign of the future, promote the customer-centric vision and co-create future projects with the customer and / or the community.
At Minsait, we help banks to transform their physical network with a value proposition: - Experience: design of the customer's experiential journey and of the physical space that supports the experience
- Platform: automated management of the entire network with the possibility of monitoring the experience
- Devices: state-of-the-art devices to offer an agile and innovative experience