Einstein Artificial Intelligence

Built into the Salesforce Einstein 1 Platform, Einstein uses powerful machine learning and large language models to personalize customer interactions and make employees more productive. With Einstein powering the Customer 360, teams can accelerate time to value, predict outcomes, and automatically generate content within the flow of work. Einstein is for everyone, empowering business users, Salesforce Admins and Developers to embed AI into every experience with low code.

With Einstein you create and deploy assistive AI experiences natively in Salesforce, allowing your customers and employees to converse directly with Einstein to solve issues faster and work smarter. Empower sellers, agents, marketers, and more with AI tools safely grounded in your customer data to make every customer experience more impactful.

Einstein Copilot is your AI assistant for CRM built into the user experience of every Salesforce application. Empower teams to get work done faster with intelligent actions, deploy conversational AI with built-in trust, and extend a unified copilot with clicks.

With Einstein 1 Studio you can build and extend AI for CRM. Configure actions, prompts, and models to customise Einstein Copilot for your specific business needs.